New York-based music label 12k has decisively defined and developed the concept of minimalism in the realms of electronic music for almost two decades. 12k needed a website that complimented their well-established visual identity and allowed fans to dive deep into the interconnections of the label’s artists and releases.  We used WordPress, utilizing custom post types and taxonomies to achieve the connectivity needed while maintaining an ease of use for the quick addition of new releases, artists, and reviews.

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